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ControlBeaters.Com: New Controls for Direct Marketers
Brought to You by David R. Yale, Direct Marketer
The Source for Breakthrough DM Creative

Don't Tell Them
What the Shortage Is!

Package: Silver Strategies

Product: Investment Newsletter

Client: Marketing & Publishing Associates

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       When we were testing a new publication to house lists, we decided to mail a successful package insert to them as a solo.

       I wrote the headline for the outer envelope, and handled creative direction.

       The package pulled more than 400% of break-even and helped launch the publication.

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