I’d like to tell you about a proven, 3-step creative approach that builds on your current controls to boost response.
Because you’re using the strengths of your current controls as a starting point, you’re cutting your risk to the bare minimum. And your cost is ultra-low, too.
But the pay-off can boost your bottom line 25% -- or more. We’ll see some examples in just a few moments.
Here are the three steps:
- Test new outer envelopes wrapped around your current
- Test new lift notes in your current controls.
- Test new headlines and lead paragraphs on your current control letters
Step 1 involves wrapping a new outer envelope around your current control. Here’s an actual example.