Banner Advertisement

Proven 3-Step Process
Boosts Response
From Your Current Controls


     I’d like to tell you about a proven, 3-step creative approach that builds on your current controls to boost response.

     Because you’re using the strengths of your current controls as a starting point, you’re cutting your risk to the bare minimum. And your cost is ultra-low, too.

     But the pay-off can boost your bottom line 25% -- or more. We’ll see some examples in just a few moments.

      Here are the three steps:

    1. Test new outer envelopes wrapped around your current
      controls.
    2. Test new lift notes in your current controls.
    3. Test new headlines and lead paragraphs on your current control letters

     Step 1 involves wrapping a new outer envelope around your current control. Here’s an actual example.

     

Banner Advertisement