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Proven 3-Step Process
Boosts Response
From Your Current Controls

     I’d like to tell you about a proven, 3-step creative approach that builds on your current controls to boost response.

     Because you’re using the strengths of your current controls as a starting point, you’re cutting your risk to the bare minimum. And your cost is ultra-low, too.

     But the pay-off can boost your bottom line 25% -- or more. We’ll see some examples in just a few moments.

      Here are the three steps:

    1. Test new outer envelopes wrapped around your current
    2. Test new lift notes in your current controls.
    3. Test new headlines and lead paragraphs on your current control letters

     Step 1 involves wrapping a new outer envelope around your current control. Here’s an actual example.


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