Coffee Stain Boosts Response
Package: Coffee Stain
Product: High End Financial Newsletter
Client: Marketing & Publishing Associates
Click Here to read the DM News article about this envelope.
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Marketing & Publishing Associates’ standard "winning formula" was starting to show signs of fatigue.
I developed this totally new approach for the outer envelope with a message aimed at a younger, less affluent segment of the marketplace. This new carrier envelope was "wrapped around" the existing control.
The new envelope generated more orders and a higher lifetime value.
This "coffee stain" envelope became the second control. It won a Gold Award -- Best of Show in the Womens’ Direct Marketing International 1997 Jillies.