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Resources for Direct Marketers
Boosting Response Rates
David R. Yale,
Direct Marketer
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by David R. Yale.
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 Brought to You by David R. Yale, Direct Marketer The Source for Breakthrough DM Creative
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Package: Coffee Stain
Product: High End Financial Newsletter
Client: Marketing & Publishing Associates
Click Here to read the DM News article about this envelope.
Click on graphic to see larger version
Marketing & Publishing Associates� standard "winning formula" was starting to show signs of fatigue.
I developed this totally new approach for the outer envelope with a message aimed at a younger, less affluent segment of the marketplace. This new carrier envelope was "wrapped around" the existing control.
The new envelope generated more orders and a higher lifetime value.
This "coffee stain" envelope became the second control. It won a Gold Award -- Best of Show in the Womens� Direct Marketing International 1997 Jillies.
