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Package: Coffee Stain Product: High End Financial Newsletter Client: Marketing & Publishing Associates Click Here to read the DM News article about this envelope.
![]() ![]() ![]() Click on graphic to see larger versionMarketing & Publishing Associates� standard "winning formula" was starting to show signs of fatigue. I developed this totally new approach for the outer envelope with a message aimed at a younger, less affluent segment of the marketplace. This new carrier envelope was "wrapped around" the existing control. The new envelope generated more orders and a higher lifetime value. This "coffee stain" envelope became the second control. It won a Gold Award -- Best of Show in the Womens� Direct Marketing International 1997 Jillies.
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