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Boosting Response Rates

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ControlBeaters.Com: New Controls for Direct Marketers
Brought to You by David R. Yale, Direct Marketer
The Source for Breakthrough DM Creative

Coffee Stain Boosts Response

Package: Coffee Stain

Product: High End Financial Newsletter

Client: Marketing & Publishing Associates

Click Here to read the DM News article about this envelope.


Click on graphic to see larger version

Marketing & Publishing Associates� standard "winning formula" was starting to show signs of fatigue.

I developed this totally new approach for the outer envelope with a message aimed at a younger, less affluent segment of the marketplace. This new carrier envelope was "wrapped around" the existing control.

The new envelope generated more orders and a higher lifetime value.

This "coffee stain" envelope became the second control. It won a Gold Award -- Best of Show in the Womens� Direct Marketing International 1997 Jillies.

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