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Resources for Direct Marketers
Boosting Response Rates
David R. Yale,
Direct Marketer
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by David R. Yale.
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With a Strong Start Kit
A thorough start kit can help you get the best results possible. As your direct marketing "salesman," I have to understand exactly how to push your prospects� "hot" buttons, so I can close sales for you. I need a lot of information to do that effectively.
You know a lot more than I do about your product because you work with it on a daily basis.
Although it takes work and time to pull together a top-notch start kit, once you�ve developed the framework for it, you�ll be able to gather the materials more quickly in the future.
Based on my experience as Vice/President, Director of Marketing at Marketing & Publishing Associates, it�s worth the time.
Copywriters who were given complete start kits were more likely to beat controls or successfully launch new publications. Marketing & Publishing Associates staff used a checklist to put together our start kits. I�ve added to it from the freelancer�s point of view.
Click below to see what an ideal start kit will include:
A. Newsletters and MagazinesB. Financial Newsletters
C. Products
D. Services
E. Sweepstakes
