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Personal Note From Dionne Warwick Pulls 12.6%

Package: This is Personal -- Dionne

Product: Psychic 900 Number Service

Client: Psychic Friends Network

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       This ordinary-looking promotion for psychic 900 lines pulled a whopping 12.6%. The client had been expecting 3% to 4%.

       I developed the creative concept, wrote and designed the package, and directed the Mac artist.

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