How I Forced a Client to Add a Second Shift
Package: Tax Return Cover
Product: Promotional Materials
Client: Redweld Division of Kruysman, Inc.
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The client had a problem. The four-color brochure in a poly envelope just wasn't pulling.
"It looks too promotional," I said. "Make it look official -- and important."
The results were impressive. This package expanded Redweld’s customer base by 23% and the size of the average order jumped. They had to add a second shift to meet demand!
The product is a tax return cover that lets accountants brand-name their merchandise. The outer envelope and the 1-pocket folder used in the mailing are the actual merchandise being sold.