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Mystery of the Chinese Egg Puzzle

Package: The Hidden Bull Market

Product: Investment Newsletter

Client: Marketing & Publishing Associates

Click here to read the Newsletter on Newsletters article about this lift note.




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       Tell investors they can profit from growing Asian demand, and even before the Asian crash, you’d get a "ho-hum." But ask them to solve the Mystery of the Chinese Egg Puzzle, and you’ve got their attention.

       The two extra eggs per person per week that have been mandated by the Chinese government will take the equivalent of Australia’s entire grain production to produce. Where will all that grain come from? And how can you profit from the demand?

       Although the Chinese Egg Puzzle lift note wasn’t tested separately, this package beat the stuffings out of the control – and was the new control for more than a year.

       This was the first time I had conceptualized and written a promotion for a financial newsletter.

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