Sweeps Package Makes $2 Million Profit!
Package: Car Title
Product: Costume Jewelry
Client: Lindenwold Fine Jewelers
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This promotion produced one of the highest gross profits per piece mailed in the history of Suarez Corporation Industries: $1.72. The first roll-out performed 150% better than forecast.
The package rolled out 7 times with three different products, for a total profit of more than $2 million. A pre-letter was mailed 2-3 weeks before the package dropped.
I conceptualized, wrote and designed the package and the pre-letter.