Banner Advertisement

Secret Sales Strategy Boosts Sales 24%

Package: Persian Cats

Product: Costume Jewelry

Client: International Home Shopping

Click on graphic to see larger version

       There’s an old-fashioned direct marketing secret that gets prospects to order two, three and even four pieces of the same item:

              1. Give the prospect a reason to order more than 1 piece.
              2. Ask the prospect to order multiple items.

       Since 24% of the orders were for multiple units, this strategy boosted the average order and total sales for this package by a pretty penny! With a 7.42% response rate, this powerful package rolled out five times.

       I developed the concept and teamed with one of my staff copywriters to design the promotion.

Banner Advertisement