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New Copy Platform Boosts Response by 10.2%

Package: Store Managers

Product: Sales Promotion

Client: Publishers Clearing House and Procter & Gamble

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       My new approach to this mailing promoting the joint Publishers Clearing House/Procter & Gamble Coupon Event to chain store executives boosted response by 10.2%.

It also won accolades from executives at the Clearing House and P&G. I developed the concept, wrote the copy, and was involved in creative direction.

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