Buckslip Makes Purchasing Agent Jump Through Hoops
Package: Oat Bran Book Buckslip
Product: Diet/Health Cookbook
Client: Publishers Clearing House
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This buckslip broke all response records for book promotions at Publishers Clearing House -- and sold the entire season's inventory in one mailing. The purchasing agent had to jump through hoops to get inventory for all the other scheduled mailings. I wrote the copy, did a copywriter's rough, and worked closely with the art director.