Banner Advertisement

Long-Term Subs Soared From 25% to 85%

Package: Weight Watchers® Buckslip

Product: Magazine

Client: Publishers Clearing House

Click on graphic to see larger version

The challenge: To sell long-term subscriptions to customers who typically order for only one year. I wrote the copy for this Deal of the Month Buckslip for Weight Watchers® Magazine that changed the ratio of long term subscriptions from 25% to 85% of sales.

Banner Advertisement